As part of my process, I create style tiles to give clients and internal teams an understanding of how brand guidelines and components will translate to their digital experience (often a website). I prefer style tiles over moodboards, or as a next step after moodboards, because they focus on showing specific components in context of an agreed upon aesthetic by the team and myself.
Example one: Carolina Union's website redesign
These style tiles were created to give the internal team and outside agency (working on the site redesign) and idea of how the Union's branding could translate to a new site.
Example three: IBM COBOL ROI Calculator
These style tiles were created to show the internal team how the IBM group's brand materials would transfer to the application. I first worked within the dark style of the first tile, but quickly realized a lighter background would be best for contrast.
Example four: InVision Boards
I've recently used InVision's Boards application to build style tiles. Using InVision allows me to quickly update style tiles, internal and client teams to comment on components, and the ability to turn a board into a brand guide or pattern library.